Advertisers, take note…
It's something of a bugbear that, when dealing with various business who want adverts making up, a surprising number of them do not seem to know how to supply their images and text in the required formats.
Many of them think that taking logos and other pictures from their websites is suitable, despite the fact that web images have often been downsized and made low-resolution. It is impossible to upsize an image once this has been done, and therefore when a small image is reproduced in print it can look pixellated.
If you are supplying logos and images to a designer, please ensure that you have the originals in all cases. If you think that the images on your website are the originals, believe me, they are not, unless they were taken on an ancient camera or someone altered their digital camera's settings to the lowest resolution (and why would they do that?). If you don't have an original copy of your...